WAYFINDING SIGNAGE

Conway can show visitors the best it has to offer while helping them move comfortably around the city.

Every year, tens of thousands of visitors come to Conway for tournaments, cultural events, conferences and more. A consistent and attractive system of “wayfinding” signs will not only help visitors find their planned destination, it will also help them discover new things along the way.

The Conway Convention and Visitors Bureau partnered with Merje Design to prepare a “Wayfinding Signage” plan that identifies key locations and useful content to help visitors move around and learn about Conway. The result is a 182-sign system that includes signs built for the high-speed motorist all the way down to small, pedestrian-oriented signs.